Anti-Fragile GTM

Playbooks

Compress speed-to-lead with webhook routing

Form submit to rep alert in under 60 seconds with full context.

Steps

  1. Intercept webhook. Worker receives form submit before CRM.
  2. Resolve and score. Identity resolution + account score in under 10 seconds.
  3. Assign owner. Territory routing with conflict check.
  4. Dual alert. Slack DM + CRM task within 60 seconds of submit.
  5. Measure. Speed-to-lead dashboard: submit to first rep action.

Success criteria

Median speed-to-lead under 5 minutes. Routing accuracy above 95%.

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