Anti-Fragile GTM

Playbooks

Fix inbound routing for freemail signups

Resolve Gmail/Outlook leads to employer and route to account owner.

Steps

  1. Intercept form webhook. Route to worker instead of CRM routing.
  2. Detect freemail. Check domain against freemail list.
  3. Resolve identity. Name + enrichment → employer → canonical company.
  4. Match and route. Account universe lookup → assign owner with context.
  5. Measure. Track freemail routing accuracy for 30 days.

Success criteria

Freemail leads routed correctly above 90%. Speed-to-lead under 5 minutes.

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