Anti-Fragile GTM

FAQ · Data & systems

How do you build account scoring models?

Short answer

Trained on closed-won data, layered with live signals, with decay on stale data.

We extract attributes from won deals, build a model in the warehouse, and score your full TAM. Live buying signals boost scores; time decay pulls stale scores down. The model retrains on every new close.

Scores are evidence-backed, not gut-feel firmographic filters.